Service Concept Testing. We help businesses evaluate new service concepts to ensure that what they create will actually have strong market potential.

• Investigate the likelihood of a service (or service elements) having a favorable response among consumers
• Determine if the “test concept” is worth the investment to pursue

Existing Services Enhancement. Consumers have complex and dynamic preferences. We help evaluate which customers your organization should target, and what attributes of your services they value most.

• Divide customers into distinct market segments based on designated similarities, such as demographics, perceptions, and behavior
• Develop targeted marketing plans focused on the unique qualities of the individuals within each segment
• Evaluate customer attitudes and beliefs
• Assess customer awareness and usage levels
• Analyze the degree of recognition, frequency, and likelihood of service usage

Customer Satisfaction and Loyalty. Customers have more choices than ever, and a stronger desire to obtain quality services—understanding the likelihood that customers will refer your service to a close friend can tell you a lot about customer satisfaction and loyalty.

• Measure customer expectations, satisfaction, and retention levels
• Improve levels of trust, loyalty, and commitment by revealing undesirable service attributes

Marketplace Opportunities. We identify market opportunities for your services based on consumer attitudes and behaviors, and the key attributes driving their behavior in the marketplace.

• Examine how your services measure up against your competition
• Locate your market niche relative to your competitors and identify the key service attributes that create such opportunities
• Reveal potential market opportunities and risks present in the marketplace
• Examine the impact of prices among potential customers

Quantitative Analyses

 

Once the key issues are identified in earlier research phases, we develop closed-format questionnaires to collect data for quantitative analyses. These data are then analyzed with sophisticated statistical models to learn about significant relationships and patterns that can be leveraged to drive consumer behavior. We are skilled at data management and statistical modeling, and offer numerous types of analyses to address your marketing needs.  More

Advertising and Marketing Services

Market research results must be carefully implemented in strategic marketing and advertising campaigns to fully benefit from your investment. Therefore, we offer the following services in conjunction with our marketing research studies:  

• Advertising / Media
• Public Relations
• Web Site Development
  

For a printable PDF brochure about Evidence Based Business
          and our Evidence-Based Marketing services, click here.