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Evidence-Based News

Recent Trends in Evidence-Based Management

Jeffrey Pfeffer and Robert Sutton from the Graduate School of Business at Stanford University have been spearheading a campaign to bring evidence-based principles into the business world. Although an evidence-based movement began many years ago in the field of medicine, and then in public sector fields such education, criminology, it has been slow to take hold in most for-profit companies.

This is somewhat surprising—Pfeffer and Sutton show that much is known about organizational behavior and management, and companies that do manage by the facts are often more profitable. Their recent book, Hard Facts, Dangerous Half-Truths and Total Nonsense: Profiting from Evidence-Based Management is must-read for managers and executives who want to benefit from research and data analysis.

“Evidence-based management is based on the belief that facing hard facts about what works and what doesn’t, understanding the dangerous half-truths that constitute so much conventional wisdom about management, and rejecting the total nonsense that too often passes for sound advice will help organizations perform better.”

For more information about their work and related topics, visit their website:

http://www.evidence-basedmanagement.com/

Excuse Me, Is That Evidence in My Soup?

Evidence Based Business was recently cited in a discussion regarding “evidence-based marketing” on the blog web site Evidence Soup. Tracy Altman, Ph.D., editor of Evidence Soup, blogged about the meaning of the term evidence-based marketing.

Our services at Evidence Based Business were discussed as a way of conducting evidence-based marketing to help businesses decide what products and services to offer consumers and customers. She states:

“For example, the folks at Evidence-based Business do rigorous marketing research to clarify customer attitudes, validate demand, etc., to help people decide what services they should offer in the marketplace. I'm guessing this type of evidence-based marketing is most familiar to people.”

Dr. Altman believes “marketers need (deserve) better ways to consistently access solid evidence -- so creative, open-minded people could apply evidence-based marketing in more situations.” She concludes by saying that “the trick is defining what forms of evidence are considered acceptable, and establishing guidelines for handling evidence consistently.” Our team at Evidence Based Business is fully committed to this approach and helping businesses make better marketing decisions.

To read more about this discussion at Evidence Soup please visit:

http://www.evidencesoup.com/canopener/2007/06/the_three_types.html